
Direct-to-consumer (D2C)
Rajnandini by Rajnandini Fashion India Ltd. is a prominent D2C brand that carved a niche in the fashion industry in 2010. Rajnandini offers a wide range of ethnic and fusion wear for women. The brand’s commitment to delivering exceptional products and a delightful shopping experience has earned it a loyal customer base and a stellar reputation in the D2C market.
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