Company Profile
Established in 2010, Rajnandini Fashion India Ltd set out to create a truly global fashion brand grounded in ethical values, innovation, and expert craftsmanship.
By harnessing cutting-edge technology and closely tracking market trends, we deliver premium fashion tailored for the modern woman while fostering a workplace culture centered on growth and empowerment.
With a robust in-house production system and a deep reverence for tradition, Rajnandini continues to set new benchmarks in design excellence, product quality, and customer trust. Our four sub-brands:
Rajnandini: A leading B2C women’s Indian wear brand in the new age ethnic segment.
Monira :
Merira:
Roly Poly:
OUR VALUES:
QUALITY FIRST: We never compromise on craftsmanship. Every piece is meticulously crafted, ensuring durability, comfort, and elegance. Rajnandini is recognized for its high-quality product offerings across price points. The testimony of our success is our loyal consumer base, which spans both domestic and international markets.
TRUST: Being India’s most trusted D2C Indian wear brand, we believe that conducting business in a fair, transparent, and ethical manner is pivotal to building strong relationships.
SUSTAINABILITY: We are committed to responsible sourcing, minimal waste, and eco-friendly practices wherever possible.
CUSTOMER SATISFACTION: We believe in achieving excellence in all we do. We ensure our garments work as our brand ambassadors. Our customers are at the heart of what we do. From fit to fashion to service. We prioritize their needs and satisfaction.
INTEGRITY IN EVERY STITCH: We believe in honest business, ethical manufacturing, and transparency in our processes with customers, partners, and employees.
INNOVATION & STYLE: We stay ahead of trends to bring fresh, modern designs while preserving the charm of traditional Indian wear.
Why Us
Rajnandini Fashion India Ltd. is the one-stop solution for all your fashion needs. We provide a wide range of services to promote Indian Women’s Wear. Starting from selling on online platforms like Myntra, Ajio, Amazon, Flipkart, Tata Cliq, Lime Road, Mirraw, Meesho, and Nykaa Fashion, Rajnandini has its own website. We are also in the B2B model.
We aim to deliver high-quality fashion to every corner of the world.
Mission: At Rajnandini, our mission is to become a trusted household name by delivering consistent value, quality, and innovation in every product we offer, making everyday life better for families around the world.
Vision
To become a globally recognized leader in fashion by building a brand that inspires trust, reflects tradition, and champions innovation.
To deliver high-quality, ethically made apparel by combining technology, trend research, and in-house manufacturing, while fostering a positive and growth-focused work environment.
Value:
At Rajnandini, our work is guided by a strong set of core values that define who we are and how we operate — from design to delivery.
Salient Features of the Company:
- The company is flexible in adopting changes per the market trends
- We have our own Manufacturing Unit comprising a qualified team of designers and 150+ artisans
- Our designs are Trendsetters in the market
Our Journey
At Rajnandini, our work is guided by a strong set of core values that define who we are and how we operate — from design to delivery.
Technology Stack
Rajnandini leverages smart technology to enhance accuracy, speed, and scalability. Our integrated software systems ensure end-to-end visibility.
Busy Business Accounting Software
Third party ERP solution which takes care of our accounting, production and warehousing, ensures seamless and transparent operations.
Uni-commerce
Uni-commerce powers our order management, inventory control, and warehouse operations. It enables real-time sync across multiple sales channels, ensuring faster processing, accurate dispatches, and smooth backend efficiency.
Shopify
Our website is developed in the Shopify platform. Currently we are using 20+ application in Shopify to create buying experience for our customers.
Awards
AMAZON INDIA PREMIUM SELLER
Amazon STEP is a performance-based benefits program to empower sellers of all sizes and tenures to drive growth on Amazon India by focusing on their performance
FLIPKART TOP SELLER
Flipkart’s Tiering system is designed to reward you for seller performance. The seller must outperform the current growth index benchmark to get this reward.
UNIWARE ASSOCIATION AWARD
Uniware is an industry leader in order management, omnichannel retailing, and warehouse management solutions. We are one of the first sellers to associate with Uniware, which gives us benefits